![]() ![]() When it comes to selecting their preferred platforms, advertisers and publishers spread the wealth across platforms. According to the study, 31 percent of publishers expect their apps revenue to increase 100 percent or more in 2011, with another 17 percent expecting an increase of 50 percent or more. Mobile devices have been good to publishers and advertisers alike. The State of the Apps: Industry Snapshot reveals how the three are looking at the different platforms for this year and next. ![]() Millennial Media collaborating with DIGIDAY and Stifel Nicolaus has released its third quarter survey of over 500 developers, publishers & advertisers within the mobile marketplace.
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